This is an amazing feature as there are 1.28 Billion active users in a month and it’s the second most visited site after google, the amount of prospects out there who are available are nearly limitless and as a business you wouldn’t want to miss out on the amount of prospects who are using Facebook daily.
In creating a Facebook Ad you are able to send prospects to either Facebook pages or profiles you admin or external websites (Business websites) you are also able to set objectives when creating your ad whether it’s for website conversion or page likes.
Another benefit in using Facebook as an advertising benefit is the ability to see your potential audience size (the amount of people potentially looking at your advert) This coupled with the added bonus of creating multiple ads with different logos, images, design makes it lucrative in seeing how many more prospects you can attract. The reason why creating different ads is important is to find out exactly what ads are the ones which are attracting the most visitors, once figured out you can cancel the ads not doing so well and put more energy into the ones which are working the best.
In creating a Facebook Ad you are creating more flexibility with your advertising, they are more flexible than Google Ads in how you can extend your character length for the description and also add images to the advertisement. This also extends to user engagement because facebook users are visiting the website not only to consume the information available but to also further share it and also create it. This helps loyalty to your business profile and also to your business which is clearly important in any marketing plan. Users are typically using facebook multiple times a day which can ensure people are engaging with your business page multiple times and increasing further awareness with their friends.