Local SEOLocal Search Engine Optimisation ensures you are found where customers expect you to be found. Not only does this focus optimising your website for local search but also includes Google places & my business optimisation to ensure all local search areas are covered off.
National SEOIf you are a National company or you are looking to take your business to the next level, the National Search Engine Optimisation package is for you. This not only covers of your local market, but focuses on gaining leads & sales NZ wide. This package is essential for all e-commerce sites in NZ.
Global SEOMany of our clients operate on a multi-national level. You can feel at ease knowing that our company not only operates successfully in .co.nz market but also operates in the toughest markets globally. These include .co.uk (United Kingdom), .com.au (Australia) and the elusive .com (Global) markets.
Google PlacesWhen speaking to the most of clients they feel that the places listings on Google results come naturally. They couldn’t be more wrong. Since Googles change to local search, places & My Business, these have now become essential elements to anyones online and digital marketing strategy.
Looking after your local community first and foremost should be the first step in marketing your business.
Ensure that the clients and businesses in your suburb and city know who you are. The easiest way to get your brand in front of them is ensuring that you are found when they are doing a local search.
If you are an Auckland based business, you need to be found for “<Insert your product or service> in Auckland” e.g. ‘Plumber Auckland’.
Furthermore you need to be found for the suburb you are based eg Pakuranga – “Plumber Pakuranga”.
Here at Advanced Marketing Ltd, we will ensure that your website is geared up for the local search results with Local SEO. This not only entails the onsite & offsite SEO work – but also incorporates the new Google My Business.
Of course having your website found on the first page of Google & other major search engines is critical, but also being found via other avenues such as Google Places will only bring in more leads.
Thats why at Advanced Marketing we cover off all local search bases.
We are your Local Search Experts, so let us get your business found so you can carry on with the things that matter most – Invoicing!!
Search Engine Optimisation (SEO) is a service that optimises your website surrounding key phrases (keywords) so that you achieve higher positioning on the search engine results page (SERP).
The easiest way to explain what SEO does is to think about how you use Google or any other search engine.
What do you do when you are looking for a specific service, company or product. Once you bring up the search engine, you would type into the search bar exactly what you are looking for eg. “plumber in Tauranga”. Google or whatever search engine you are using then presents you a list of companies or websites that offer the service you are looking for.
Now stop and think…. How often do you navigate to page 2 of these results? Not often we bet, the latest MOZ study showed 71.33% of clicks are made on Page 1 of the SERP’s.
If your company or your website isn’t found on Page 1 of the Search Engine results then the likelihood of you receiving traffic is diminished by some 71%. Implementing a Search Engine Optimisation programme increases your chances of being found on the ever-sought after Page 1 of Google, or other major search engines.
Advanced Marketing Ltd is NZ’s premium digital partner. We have the experience and expertise to optimise your website to be in line with the latest algorithm changes. Not only can we assist in attracting visitors to your website but furthermore we have the tools to ensure that these visitors turn into leads or sales.
SEO is not a sprint, rather it is a marathon. It is important that you understand that it is not a quick fix and you will not be found on the first page of Google results overnight. The process needs to build trust, authority and relevancy onto your website – this is done over time using both onsite and offsite strategies.
First we believe it important to explain what SEO actually is, there are so many companies in New Zealand selling top page rankings. As a business, we’re sure you have been on the receiving end of phone calls telling you what your business needs to do to survive in today’s climate. The salesperson wouldn’t have actually taking the time to explain how National SEO works and why you need it to be a real competitor in the New Zealand market.
Search engine optimisation is the process of analysing and improving your website to make it search engine friendly. The two essential areas are onsite and offsite, which means looking in-depth at everything from the links to and from your site, improve your site map, fix any issues with your robot txt, beef up your content and make it more relevant and interesting and most importantly where your business currently ranks on Google in New Zealand.
First of all it’s imperative to know what you’d like to get out of your New Zealand SEO campaign. If you are a small businesses trading in a localised area, you would get a higher return on investment with the local SEO packages.
National SEO packages target New Zealand in its entirely. This means you will be found in all areas of New Zealand, from Kaitaia to Invercargill.
Now if you’re an e-commerce store and sell or deliver your goods to all of New Zealand, then targeting nationally with Search Engine Optimisation would be the best fit.
Global SEO is here to ensure that your website is ready for the world. Optimising your website with multilingual content, Top Level Domains (TLD’s) and/or tags, allowing it to be found in Global and Local search engines.
As the Internet gets larger – the world gets smaller
Internet globalisation has made unreachable target audiences not only accessible to a local market, but they can now be viewed by millions of people all over the world. This all means that you and your business can target clients that you never thought possible.
The possibilities for your business are now phenomenal. An International SEO campaign is essentially the same foundation as our other search engine optimisation packages but with additional benefits of incorporating major and global brands.
We put your company in the same ‘playpen’ as your major worldwide competitors whilst highlighting your key points of difference. We aim to distinguish you against your competitors and highlight your key products or services.
Taking on the world with Global Search Engine Optimisation is no small feat. It takes time, patience and precise engineering with the technicality aspects of SEO and with administration. When you are looking to compete in the worldwide marketplace everything needs to be incredibly accurate, making sure all T’s are crossed and I’s are dotted so to speak.
When you are looking at Global or International SEO, you first need to look at your site and ensure your website is ready to be taken global.
The first step to taking your business to a global or international audience is to ensure your website is ready to go.