Web Design & Development
When it comes to designing and developing a website for your business – You need to partner with someone that truly understands You, Your business and what Your goals are.
We spend the time to ensure that whatever ideas you have, we have too. Your specialised industry knowledge and understanding of your business coupled with our design expertise and development skills provides a sturdy foundation for the project moving forward.
Communication is an essential element between the client and project manager. All changes to the project will be confirmed so that the final product is what you would expect from one of the leading Website Development companies.
Ensure you pick the correct website to suit your needs:
The Design and Development Process
With the website design, ensure this is attractive and clean. Do not clutter the website up with images or text just for the sake of it. Ensure every element that is being placed on the site is useful to your clientele, looks attractive and has a purpose.
All your call-to-action buttons and forms need to stand out and have conversion elements integrated in. After all, the reason of a website is to engage consumers and get them to interact with your site. Whether this is a Contact Us button or a Buy Now button, they need to stand out and entice the client to click on them.
Backgrounds and images don’t need to take over your site – Yes it is nice to have these, but remember that these are not the reasons people are visiting your website. Maintain your companies look and feel whilst maintaining the focus on your key product or services.
Keep the website design simple and easy to navigate – it comes down to click efficiency. Minimise the amount of times consumers need to click to get to the information they require. The site structure is of the utmost importance for usability and also optimisation.
Website Development allows you to unleash your creative genius. Don’t follow everyone else, ensure the site is unique and reflective of your business. After all your site is your business online.
Contact a Website Development Manager
When building a new website for any business it pays to follow a bit of a project plan to ensure you have not missed anything out. Here is a bit of a roadmap that not only keeps you on track, but also helps keeping the website development time efficient.
Ensuring you have secured you domain is your first port of call. This is the address of your website on the internet eg: www.yourdomain.co.nz. This can be branded to your business or targeted to a core product or service you offer.
In regards to the hosting of your site, it pays to find a company that has reliable servers and offer 24/7 customer service. You never know when your website may go down so it pays to have 24Hour access to the company that looks after it. Also try to find a company that is based in your country – this will help with load times.
When you are deciding on the purpose of the site, this will help decide on what platform or Content Management System (CMS) to use. Different CMS’s hold certain characteristics that benefit different types of sites. The big players in the market are WordPress (which our site is built on), Joomla and Drupal. Be sure to select the correct platform or talk to one of our developers to ensure you get the functionality you are after.
Sitemaps are a crucial element to any site, but having a correct sitemap is optimal. Keep this up to date with any changes you make.
Choosing your colour scheme can be one of the most difficult parts to the whole exercise. Ensure you select the colours that represent your business and work with your products or services.
Direct the content of the website towards the consumers, your clients. You need to make this engaging, unique and relevant. SEO Copy will ensure all aspects are aligned with the latest search algorithms.
Minimise any advertisements and nullify any pop up messages – these are both annoying to perspective clients and can cause hinderance with your Search Engine Optimisation (SEO). These can also cause very slow page loading speeds which is not beneficial to anyone.