LinkedIn Marketing

LinkedIn Marketing


Build your Brand


LinkedIn is not just for professionals trying to enhance their personal profile. LinkedIn can be utilised for many businesses trying to extend their reach. The professional social platform can be used to acquire additional connections within certain industries but can also be used as a pay per click marketing platform. Similar in layout to Facebook Marketing you can really target specific industries and companies with a different range of ads.


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LinkedIn offers a great platform to enable you to accelerate the rate of your brand awareness

LinkedIn Marketing offers Sponsored Updates which allow you to deliver you advertisements or posts throughout your networks ‘feed’. These are targeted across all device platforms including desktop, mobile and tablet.
The LinkedIn news feed is where professionals look for the latest updates in their industry and is the area that will gain the most impressions for your business.
This allows you to target the right content at the right people, creating a unique and targeted campaign.

Features:

Get your advertising and posts in front of more potential clients and enhance your companies following
Specific, unique and targeted campaigns utilising our comprehensive targeting platform
Be everywhere people are looking – all devices are accounted for
Fully customisable billing options – you set the cost per click or impression. You have full control over the investment
Able to be used as a testing ground to ensure you deliver the right message

Target the exact members on LinkedIn you wish to target and engage them in a professional and informative way. Unique Ad formats that are only found on LinkedIn, such as Join Group Ads, Follow Company Ads, and more, extend your marketing umbrella to get your brand in front of as many of the target audience as possible.
Keep the right professionals seeing your brand, ensure your company is promoting the right message to stay at the forefront of their minds.
Utilise the LinkedIn Marketing platform to your advantage.

Features:

Extend your reach to the high-value audience of business professionals both on and off the LinkedIn platform.
Targeted to just the right people to increase and enhance your brand awareness with the professionals that matter.
Fully trackable through website analytics and built-in campaign data

Lead Generation

Target the specific clientele you are after. Massive B2B marketing platform at your fingertips.

LinkedIn offers a ‘self-service’ Pay Per Click (PPC) advertising platform
The functionality of this allows you to control the total expenditure of the advertising campaign and even lets you set the Cost Per Click (CPC).
You are in full control in regards to ad-copy, expenditure and results.
Get your perspective clients looking at your business and direct them through to your website or dedicated landing pages with LinkedIn Marketing.
Being a fully customisable platform, you can tweak you advertisements to target the exact people that you are after – this saves you both time and money whilst allowing you to obtain Leads of the highest quality.

Features:

Target the professional audience you want to attract
Create your own ads to suit your needs
Control the expenditure of the campaign – No contracts or minimum periods
Pay Per Click or Per Impression – only pay for the traffic you recieve

Send targeted messages directly to the people who matter
This is a highly targeted feature in the LinkedIn product range. LinkedIn allows you to send a private message (inMail) directly to the types of professionals you need to target.
Furthermore, this advertising platform ensures that your message will be seen by the intended recipient. To further assist with the conversion rate – these messages can only be sent to ‘active’ members, so you can be assured you are receiving the biggest bang for your buck.

Features:

100% deliverability on your messages
Fully tailored to ensure you send the correct message
Desktop and mobile functionality to engage your targets
Personalised messages will drive your conversion rates

Increase the volume of high quality leads to your business
The accelerator programme allows you to target the 95% of anonymous users with targeted, unique and relevant advertisements and content.
Allows you the ability to think further outside the inbox – structure a different strategy to target the 80% of LinkedIn users that don’t open your direct email.
To ensure you are receiving the highest return on investment, a full analytics suite is available at your disposal. Breakdown where you leads and conversions are coming from and target these areas with more ferocity.

Features:

Slowly massage and entice your prospects with relevant and unique content. Use targeted display and social ads to increase your presence. Sponsored Updates are also available
Drill down and then sequence ads and content based on who your perspective clients are, and what they’re doing within your website
Entice better leads by focusing your advertisements only to your highest value audiences. Use analytic data to maximise your return on investment
A/B split testing is available to optimise your ads, messaging, and nurture streams to ensure your are placing your investment into the right areas.